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Anticipation

By Steve Robins Anticipation builds customer loyalty. A few weeks back, I had a few “wow” experiences that demonstrated the power of anticipation.  No matter that they were almost mundane: each...

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The Value of Value

By Steve Robins Value is Key to Solution Marketing You might think that the most important aspect of marketing a solution would be what goes into it.  What goes into a solution are just a bunch of...

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Beyond Products: Solution Marketing

By Steve Robins February 16 Presentation to the BPMA   Thanks to everyone who attended Thursday’s presentation at the Boston Product Management Association, Beyond Products: Solution Marketing.  You...

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Where’s the Customer at Sony?

By Steve Robins It’s time to think outside the box.  Or the division.  Or the hardware.  Or the… In order to offer complete solutions, companies need to come together around a shared vision of the...

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Solution Marketing @ The Boston Startup School

By Steve Robins Solution Marketing for Startups A few weeks back, I had the opportunity to teach a one-day solution marketing class at the Boston Startup School, located in the Harvard Innovation Lab....

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How Apple Creates a Future that Sells

Today Apple announced additional details of AppleWatch as well as a new, slimmer (!) MacBook line at a media event in San Francisco.  Apple is an iconic company and their innovation can provide helpful...

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Think Like a Martian

The value of a fresh perspective All of the recent news around the NASA’s New Horizons mission and Pluto has me thinking of… Martians. Let me explain. How would you approach a solution marketing...

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